Meet our passionate advocates sharing the story of Lanzarote's unique wines.

We are passionate about sharing the story of Lanzarote's unique wines with the world, and we're thrilled to introduce our dedicated ambassadors who share this same passion. Our ambassadors are individuals who are deeply connected to the world of wine and hold Lanzarote's distinctive offerings in high regard. They act as representatives, sharing their knowledge and enthusiasm for our wines at events within their communities.

Ireland & Northern Ireland

Sinead Smyth

We're thrilled to have Sinead Smyth as our Ambassador for Ireland and Northern Ireland!

Sinead is WSET Level 3 certified and holds a Spanish Wine Specialist Diploma. She works as a freelance wine consultant and is chairperson of Wine Spirit Women. Sinead brings a wealth of knowledge and enthusiasm to the table.

Having known us since 2017 and given her background in food, wine and travel it allows her to share the unique story of Lanzarote's delicacies with audiences across the island of Ireland.

We are excited to have Sinead’s representation at events and share her love for our island's exceptional wines.

Read Sinead's full story on our blog