Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
Like many other websites we use the services of the newsletter company MailChimp on our website. The operator of MailChimp is The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp we can send you interesting news very easily via newsletter. With MailChimp we do not need to install anything and can still draw from a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important data protection aspects.
What is MailChimp?
MailChimp is a cloud based newsletter management service. "Cloudbased" means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the Internet - on an external server. This way of using a software is also called SaaS (Software as a Service).
With MailChimp we can choose from a wide range of different types of e-mail. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending in predefined time and frequency) and follow-up campaigns.
Why do we use MailChimp on our website?
Basically we use a newsletter service to keep in touch with you. We want to tell you what's new with us or what attractive offers we have in our program right now. For our marketing activities we always look for the easiest and best solutions. And that is why we have chosen the newsletter management service of Mailchimp. Although the software is very easy to use, it offers a large number of helpful features. So we can create interesting and beautiful newsletters in a very short time. Due to the offered design templates we can create each newsletter individually and thanks to the "Responsive Design" our content will be displayed legibly and beautifully on your smartphone (or any other mobile device).
Through tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or services.
Another advantage is the "cloud system" of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and thus save our storage space. In addition, the maintenance effort is significantly lower.
Which data is stored by MailChimp?
The Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). If you become a subscriber of our newsletter via our website, you confirm your membership in an e-mail list of MailChimp by e-mail. To enable MailChimp to prove that you are registered in the "list provider", the date of registration and your IP address will be saved. Furthermore MailChimp stores your e-mail address, name, physical address and demographic information, such as language or location.
This information is used to send you emails and to enable certain other MailChimp features (such as newsletter analysis).
MailChimp also shares information with third parties to provide better customer service. MailChimp also shares some information with third party advertising partners to better understand the interests and concerns of our customers and to provide more relevant content and targeted advertising.
Through so-called "web beacons" (which are small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked on. All this information is stored on the MailChimp servers. Thus we get statistical evaluations and see exactly how well our newsletter was received by you. This way we can adapt our offer much better to your wishes and improve our service.
MailChimp may also use this data to improve its own service. This can be used, for example, to technically optimize the dispatch or to determine the location (country) of the recipients.
The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:
Purpose: This cookie is necessary to provide the Mailchimp services. It is always set when a user subscribes to a newsletter mailing list.
Expiration date: after session end
Purpose: The cookie is used to distinguish a human from a bot. This enables secure reports on the use of a website to be generated.
Expiration date: after 2 hours
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to provide a visitor with a secure and easy virtual payment transaction. For this purpose, the user is anonymously identified on the website.
Expiration date: after 2 hours
Purpose: We were not able to find out any further information about the purpose of this cookie
Expiry date: after one year
How long and where is the data stored?
Since MailChimp is an American company, all collected data is also stored on American servers.
In principle, the data remains permanently stored on the servers of Mailchimp and is only deleted when you request it. You can have your contact deleted by us. This will permanently remove all your personal data for us and make you anonymous in the Mailchimp reports. However, you can also request the deletion of your data directly from Mailchimp. Then all your data will be removed there and we will get a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.
How can I delete my data or prevent data storage?
You can withdraw your consent to receive our newsletter at any time within the received e-mail by clicking on the link in the lower area. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.
If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.
Depending on your browser the deactivation or deletion works slightly different. The following instructions show how to manage cookies in your browser:
- Chrome: Delete, activate and manage cookies in Chrome
- Safari: Manage cookies and website data with Safari
- Firefox: Delete cookies to remove data that websites have placed on your computer
- Internet Explorer: Delete and manage cookies
- Microsoft Edge: Delete and manage cookies
If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- - Facebook: https://www.facebook.com/settings/?tab=ads
- - Google: https://www.google.com/settings/ads/anonymous
- - Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at firstname.lastname@example.org or by mail using the details provided below:
Wine Shop Lanzarote
Privacy Compliance Officer
Lanzarote Outdoors s.l.u
Calle Salinas 35
Canary Islands / Spain